Sierra Heritage Magazine is celebrating its 22nd year as the regional magazine for the Sierra, covering the area from Reno/Carson City, Nevada to Sacramento, California and Lassen to Mammoth, Yosemite and beyond.

Sierra Heritage Magazine is a must keep-coffee-table magazine known for its prize-winning photography, interesting articles and compelling stories of California's Historic Gold Country and today's life-style in the vast, diverse region known simply as The Sierra.

Advertisements in Sierra Heritage get seen! Surveys show that each issue reaches over 50,000 readers. These same surveys report that an overwhelming number of Sierra Heritage subscribers read each issue from cover-to-cover.

Readers' report being influenced to buy products and services advertised in Sierra Heritage Magazine. More than 55% report buying products and services they had seen in Sierra Heritage Magazine. One subscriber said, "If you advertise in Sierra Heritage, I can trust your product. It's like a recommendation from a good friend."

Sierra Heritage readers' owns more than one home, multiple cars, travel and have discretionary income. They are the people your business wants to talk to!

Sierra Heritage offers targeted advertising to Sierra Visitors/Tourists, Business Owners and Residents. Advertising opportunities exist in both our Magazine and on the SierraHeritage.com web site.
WANT MORE INFORMATION? CLICK HERE

5 Reasons Why Our Magazine is a Great Advertising Vehicle:

• While other magazine go out every month or many times a twice month - we don't. We publish just once every two months. That means our subscribers are very interested when our magazine arrives.
• Want evidence? Our open rate averages over 50% (industry averages tend towards 10% or lower). Before you place an ad in someone else's magazine, ask them what percent of their subscribers actually read their magazine!
  
• We position ourselves as a Sierra focused and high quality source, so our readers highly respect our advertisers.
  
• We regularly run subscription specials to enhance subscriber growth, and our subscriber list is current when we send out our magazine.
  
• BONUS REASON: We cost less than our competitors. That's right. Check out some other magazines and you'll gasp at their cost. We don't cost less because our magazine isn't as good or we don't reach the same audience - it is, and we do. Instead, our rates are lower because we know how to keep our costs to a minimum.

Schedule: Published every other month to subscribers with teasers of new articles coming and other useful information.

Over Runs: Ad and insert over runs are a great way to promote your business. Over run pieces make can be produced for specialized multi-page marketing campaigns, brochures, itineraries, etc. Some suggested pieces might include…

• Sierra Golf
• Combination Golf/Casino
• High Country Skiing Guide
• Combination Ski/Lodging
• Combination Philharmonic/Theater
• Combination Boating/Wildlife-Safety

Circulation: Over 50,000 readers per issue, 300,000 readers each year. As of 3/19/2002.

Demographics: Sierra Heritage Magazine targets Sierra visitors/tourist, business owners and residents.

Contact us to get more information or our current Media Kit that details our specific demographics.

Who Else Advertises in Sierra Heritage Magazine? Our advertisers include The Ridge, Dal Pino Quality Pools, Blomberg Windows, Winchester, many respected jewelry purveyors, art galleries, several real estate clients and a wide representation of Sierra inns, B & Bs and restaurants.

Besides our magazine, an ad on the SierraHeritage.com web site provides you more exposure...here's how

Three types of web site ads are available.

• Banner ads are either 468x60 pixels which is positioned at the top of each page throughout the site.
• Logo/Icon button ads are 125x125 pixels or 125x140 pixels and are positioned throughout the site.
• Sponsor section ads are graphic ads that are positioned throughout a particular section in the site. The sponsor is given premier exposure for that section.

Banner advertising works:

• 63% of Web users strongly agree that Web advertisers are more forward thinking than other brands.
• After exposure to banner advertising, consumers show a 5%increase in brand awareness. Additional exposures can bring additional positive effects on awareness and opinion.
• After exposure to just one banner ad, consumer loyalty increases 4%. After exposure to just one banner ad, 12% recall the ad. Compare this to 10% with TV ads.
• Banner exposure accounts for 96% of brand enhancement from banner advertising. Click-thru to further information provide an additional 4% brand enhancement. (Source: Internet Advertising Bureau/Millward Brown Interactive, September 2001)

The Internet Audience:

Take a look at these facts about Internet users;

• The Internet reaches a dual audience.
  (57% of Internet users are women)
  (43% of Internet users are men)
  (Source: Mediamark Research Inc., Fall 2001)
• Most Internet users have a household income above $50,000
  6.9% of Internet users have a HHI of $150,000 or more
  32.6% of Internet users have a HHI of $75,000-$149,999
  28.5% have a HHI of $50,000-$74,999
  32.1% have a HHI of less than $50,000
  (Source: Mediamark Research Inc., Fall 2000)
• Internet users are your potential customers.
  28% are single
  62% are married
  44% have a college degree Another
  45% attended college
  40% are in a managerial/professional occupation
  28% are in a technical, sales, or clerical occupation
  (Source: Mediamark Research Inc., Fall 2000)

Subject Limitations: All on-site ads must be related to our marketing and e-business focus. We reserve the right to accept or reject any ad from any prospective advertiser.

Rates: Banner ads (468x60: $300/issue;), Square button ads (125x125 or 140: $150/issue), Sponsor section ads (Call for rate or have us contact you...click here).

*Note each issue published every two months

Creative Specs:
Accepted Formats: Pagemaker, Quark, MSWord, gif, .jpeg, .html. Also: will also consider .swf files for the website - contact us to discuss this. Click Here.
Requirements: Any click that loads a new page must launch a new browser window for that page. Reciprocal Links: Sierra Heritage Magazine will provide a live link within Sierra Heritage.COM to its advertisers website free of charge with the understanding the customer agrees that a return or reciprocal link will be provided from advertisers website back to the SierraHeritage.COM. We will provide this link to only one URL per customer.
Special Requirements: Ad cannot resemble operating system windows, dialog boxes, error messages, etc. Ad cannot contain false interactivity (e.g., images of drop-down menus, radio buttons, etc., that don't actually function).

CONTACT US: To get our Media Kit and Rate Card or more information click here.
Call 530-823-3986 or email us at sales@sierraheritage.com.